Red Saturday: The UK’s Valentine’s Buying Behavior Revealed

The next day is ‘Red Saturday’ whenever planning romantic days celebration peaks in addition to investing begins. Get ready with our run-down associated with the statistics you need to know ahead of the wedding day

Our most recent study has disclosed more than a million enthusiastic Valentines are set-to spend up to £29 million this Saturday alone, with singles and lovers identical organising dates, scheduling restaurants and buying presents due to their associates.

Between Red Saturday on 4th March and Claudia Valentine naked‘s, Brits are splashing the cash on:

  • Meals, with £163 million spent on food and an added £60 million on beverages
  • £69 million on blooms
  • £77 million on jewellery
  • £42 million on chocolates
  • £52 million on cards

But overall paying for Valentine’s Day this season is placed becoming £713 million, a decrease of 34percent from 2016. Altogether the typical UK resident will invest £22.57, with people in London, Scotland together with North West spending probably the most, while those in Wales will spend the very least.

This reduction in spending is despite the fact more individuals intend to celebrate Valentine’s this season. Despite the fact that, if you are not honoring then you definitely’re not really alone. One in seven singles are preparing to invest an average of £13 on alternate activities, including television binges, additional fitness center courses, and unhealthy foods.

But not many people are keen on the yearly Valentine’s investing spree. 28percent of Brits agree that Valentine’s Day is a complete waste of cash and 9per cent of the in an union admit which they’d ignore it completely if their own companion would consent to.

It isn’t really all doom and gloom though – 18per cent of those in a connection nevertheless love the relationship of Valentine’s Day, regardless of if it can just take their cost in your bank balance!

Fight in the Sexes

eHarmony features teamed up with on-line present web site Prezzybox to dig a little deeper into how female and male spending routines differ, just what age-group splashes many money, and just who buys just what: 

Check out all of our infographic below to find out all:



valentines day